Communicating Strategically, with Jai

Over the past few years, the advertising sector has experienced notable transformations. Businesses can now collect copious amounts of data about individuals as they go about their daily activities. They observe, monitor, and scrutinize personal details such as the online platforms we access and the goods we buy. This level of intrusion has sparked concerns regarding our privacy. In this blog entry, we will explore further how advertisers infringe on your privacy and provide recommendations on how to safeguard your personal information. Let's clarify what we mean by privacy. Privacy means having the ability to control what information about yourself is collected, shared, and used by others. In regards to advertising, this means having the right to decide what personal data is collected about you and how it is used. Unfortunately, this right is often being violated by advertisers who are using increasingly sophisticated techniques to gather and exploit our personal information witho...

Do you know what they say about communication? It’s the key to any successful relationship.  The ability to communicate openly and honestly can make all the difference, whether it is personal or professional. As for internal communications within the company, that is no different. Actually, it's more important than that because misunderstandings and misinterpretations can take place without open and confidential information, which results in a wide range of problems that have an impact on profitability. So how is it possible for an organization to develop a culture of open communication? Let's come in and see how it goes. Step 1: Lead by Example A leader plays an essential role in setting the tone for open communications. It is imperative that you make yourself clear, honest, and accessible. You have to actively listen to your employees and accept their ideas and concerns, as well as be open to feedback. Do not speak of the need for openness, but demonstrate it. Your team will ...

As part of this week's discussion, we talked about viral videos and their possible effects on an organization. In a lot of cases, individuals and businesses would love to 'go viral.' However, going viral isn't always a good thing. In today's social media-driven world, the dream of creating viral content that takes the internet by storm and catapults your brand to fame and fortune is more alive than ever. But the truth is, going viral can be a double-edged sword. While viral content can bring incredible exposure, it can also cause damage to your brand's reputation and bottom line. In this post, we'll take a look at some examples of viral content gone wrong and explore the risks of pursuing viral content at any cost. The Curse of the Ice Bucket Challenge Remember the Ice Bucket Challenge? In 2014, this social media phenomenon swept the globe, with celebrities, politicians, and everyday people dumping buckets of ice water over their heads to raise awareness and...

Welcome back! This week our class discussion centered on a TED Talk by Simon Sinek . In the presentation, Simon spoke about how great leaders inspire action. Throughout the talk, there were a lot of takeaways, but the biggest one that has been cycling in my head is when he states, "People don't buy what you do, they buy why." As a former marketing professional, that was the thing I would inform clients about all the time. People buy into the person or the why, not the product or what.  Simon continued by drawing a diagram he called The Golden Circle, saying great leaders and organizations all communicate the same way -- by telling their 'why' first. In the visual, most people would think to go from the outside and work their way in... tell what you do, how you do it then the reason why. However, Simon explains that great inspirators work from the inside out -- telling why, how then the what.  Going back to marketing the problem is not getting people's attentio...