Communicating Strategically, with Jai

The Internet. Decades ago, we could not imagine having the capability to have everything you need to know at the press of a button or stroke of a key. But now, we are here. Information, advertisements, social media and much more surround us on a moment-by-moment basis. For online contributors, it can get hard to remain relevant and seen without simply showing up online with nothing valuable to add to the online space. Since there is so much information being pushed out to the people, organizations have to work harder and take more strategic steps to slice through the nonsensical clutter to reach their audience.  Why is this even important? Does it really matter about the content businesses and brands put online as long as they are being seen? For those organizations, yes. It matters. By providing value and merely not showing up helps establish the entity as a trustworthy and credible authority in all matters that pertain to its niche. Companies offering insightful and meaningful in...

Hey communicators and welcome back to my professional blog! The last time we all were here, we shared this space to exchange our thoughts about Leadership and Media Strategies. Now, we are back and the course has switched just a little. Every week, I will now exchange my thoughts, still being a strategic communications professional, but under the guise of emerging media. For the returning readers, thank you so much for coming back, and, for the new readers, thank you as well and I look forward to your continued return. Before we get started on the new entry, all me to reintroduce myself... My name is Jatavia, sometimes I prefer Jai (pronounced like the tenth letter of the alphabet), but either is fine. I am a Master's Degree candidate at Troy University, pursuing my degree in Strategic Communication and graduating in the next few months. How exciting! As of now, I work for a leading news station as a Digital Content Producer in Georgia. I've been in this career for a year and a...