Communicating Strategically, with Jai

Let's be honest. Unless you have been under a rock or have purposely chosen to disconnect from the internet, social media plays a significant role in our day-to-day life activities. You go to a popular restaurant with an amazing food presentation... *click* you take a picture to share your experience with your Facebook friends. Your child earned an award for something great. Of course, you want to showcase it and tell your followers how proud you are of them. It has become so second nature. Social media offers an atmosphere for connectivity, creativity and building relationships with like-minded people. However, where there are positives, there are also negatives. Since the beginning of the rise in popularity of the internet, many parents have feared about the use of their children, especially teens. There are been many studies that have linked social media to things such as an increase in depression in teens. In this blog, we will explore the social media world of teens and unders...

My favorite thing I would tell clients back when I worked in brand strategy and marketing was, "Audiences buy into the story before they buy the brand." Anyone can sell an item, but it takes real work to sell an idea. We are constantly being bombarded with a seemingly never-ending flood of services and products. Every day, people are popping up with businesses and wanting you to buy their t-shirt, lip gloss, or let them provide a service for you. But what makes them different? How can they stand out?  One thing that can absolutely set businesses apart from the rest is storytelling. Storytelling has been an art form weaved in the fabric of culture since the beginning of time. But what does telling a story have to do with branding? Competition is everywhere, and people's attention span has grown very short. That's why creating a narrative for brands, i.e., storytelling, is a necessary tool in order to not only acquire an audience's attention but also retain it. It i...